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How can you fail better than the competition?
Everyone knows but rarely practices the secret to successful innovation: knowing how to fail early, and fail cheaply. Which is why P&G is still actively investing in game-changing innovations even...
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Why not take the norm from one market and make it the exception in yours?
Take a leaf out of ‘Boxed Water Is Better’s book. With only 14% of disposable water bottles being recycled, it’s no wonder designers are flooding the market with eco-friendly alternatives. Boxed Water...
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How can you help people re-slice the familiar?
Think like the US beef industry who’re rolling out new cuts in response to people’s desire these days to make more of their own dinners, and seek out relatively cost-effective ways to enjoy a good...
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Making life a little easier!
Office drones chained to their desks have no hope of heating up a hot lunch… until now. Heinz has developed a prototype USB-powered microwave that lets workers keep working and eat a hot lunch without...
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‘Upcycling’ – a great idea still waiting to happen (again)
‘Upcycling’ is a 21st century term, coined by Cradle to Cradle authors William McDonough and Michael Braungart. But the idea of turning waste into useful products came to life brilliantly in 1963, with...
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Digital snacking
Kraft, who manufacture the iconic Australian spread, Vegemite, have released a spin-off version of their yeast-based product. Kraft ran a competition to name their new cream cheese-vegemite blend, and...
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More than cat porn
The success of IKEA’s kitty-themed viral ad is as much about conversation as it is about cute, furry animals. Since it’s airing last week during The X Factor, the ad’s been viewed on YouTube over...
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I’m a brand and I want to be your mate!
We’ve created quite a few challenger brands over the past couple of years. You could say we’ve got a bit of a name for ourselves doing it. Debbie & Andrew’s and The Saucy Fish Co. have been our...
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Brands bite back
Grim reading all this economic crisis stuff. Just hearing recently that there are now 80 million Europeans at risk of serious poverty and 20 million of these are children. Yes, very grim news indeed....
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Not just a colour
In the short time I’ve been in Asia, I’ve come to appreciate colour in a whole new way. Where in the West we tend to associate colours with functional or emotional attributes (eg, red for stopping...
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Clean up your newsfeed
The sponsored tweet from British Gas. The now obsolete Breaking Bad memes. The inappropriately named ‘best Vines on the web’ posts. Any Facebook or Twitter user will know the feeling of having their...
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Honey I shrunk the logo
Is it time to downsize your brand marque? Never before have we had so many ways to express ourselves. The opportunity to personalise, to say something about yourself and to stand out from the crowd is...
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Grandma gets a makeover
In Brazil, cooking and dining together is very much a family affair. Recipes are handed down from generation to generation and home cooks will often follow instructions handwritten by their...
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