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Why not take the norm from one market and make it the exception in yours?

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Take a leaf out of ‘Boxed Water Is Better’s book. With only 14% of disposable water bottles being recycled, it’s no wonder designers are flooding the market with eco-friendly alternatives. Boxed Water Is Better is part-sustainable water company, part-art project, and part-philanthropic project.

The Michigan-based company creates each water box using around 90% tree matter, sourced from certified and ‘well managed’ forests, which continuously replant harvested trees. The boxes are also shipped flat to reduce carbon emissions from transportation, and each box is filled as needed.

The company returns 20% of its profits back to reforestation and world water relief organisations. (Many thanks to big Nick for this one.)

Ref www.thesun.co.uk

http://www.psfk.com/2009/04/boxed-water-is-better.html



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